Anne-Marie x KSI x Digital Farm Animals have teamed-up for his or her uplifting, joint new observe, ‘Don’t Play’, which is out now through Asylum/Atlantic. The observe is offered throughout all DSPs and you may watch the accompanying official video right here.
Underpinned by a fluid storage beat, the heart-on-sleeve observe is bridged with Anne-Marie’s world-class vocals, KSI’s easy movement and Digital Farm Animals’ manufacturing, the fruits of which make for hook-laden treatment to beat the January blues.
Tied to a theme of blended martial arts (an apt narrative, given Anne-Marie is 3 x world Shotokan karate champion), the official video – directed by ROSCOE and starring all artists – embodies the facility of ‘the underdog’, exhibiting how anybody can overcome adversity after they put their thoughts to it.
At the moment a mentor on UK expertise present The Voice alongside Sir Tom Jones, Olly Murs and Will.i.am, Anne-Marie’s newest launch follows an action-packed 2020. One of many UK’s most in-demand pop vocalists and having dropped her comeback observe ‘Birthday’ in March of final yr, the Thoughts Charity ambassador followed-up together with her Doja Cat collaboration ‘To Be Younger’ and culminated final yr by that includes on Rudimental’s heralded earworm, ‘Come Over’ with Tion Wayne.
Elsewhere, in November, Anne-Marie launched her first-ever documentary titled ‘How To Be Anne-Marie’, completely with YouTube. Taking us again to her residence county of Essex and shot at a time when her years’ plans had been turned the other way up as a result of pandemic, the hour-long documentary seems to be inwards at Anne-Marie’s journey. Within the movie – which incorporates an unique efficiency of a brand new observe titled ‘Issues’ – she recounts her troublesome faculty years, the experiences and shut bonds she shares together with her household and buddies again residence, in addition to the plights on stardom, which she candidly speaks about her together with her confidants – Little Combine (watch right here).
Anne-Marie has develop into on the globe’s most profitable pop stars over the previous few years with practically 4.5 billion streams to her identify. In her residence market, she has secured 1 x platinum album, 2 x double platinum singles, 3 x platinum singles and seven x silver singles – 4 of which have reached Prime 10 standing. Her debut album, Communicate Your Thoughts, was launched in 2018, and noticed her develop into that years’ biggest-selling debut artist within the UK.
Anne-Marie is at present recording her second studio album.
Dissimulation – KSI’s first album – marked the following stage in his evolution, an bold report which rapidly turned the most important studio debut of 2020 thus far. Hitting quantity two within the UK album chart and with over a half a billion streams, in Dissimulation KSI creates house for each his public persona and the non-public: huge hit options with the likes of Rick Ross and Lil Child (Down Like That) and AJ Tracey (Tides) sit alongside extra intimate, sincere tracks.
No stranger to defying expectations, Dissimulation acquired important acclaim. Conflict labelled it “a wonderful physique of labor”; “he’s completely smashed it” proclaimed Metro. It’s no shock that KSI has been seen on the duvet of The Sunday Occasions Journal and Music Week; The Observer Journal and Notion. Different labels and artists need a piece of the KSI pie too: simply look to the success of his options on S1mba’s Free and Nathan Dawe’s Lighter.
And together with his second album virtually accomplished, a 2021 tour which offered out in seconds, the launch of his personal label and a single with Craig David (Actually Love), KSI is proving that music may be very a lot his area.
KSI brings with him the unrelenting work ethic and infectious power which YouTube instilled in him. Regardless of his debut’s success, he’s sure Dissimulation simply scratched the floor: the following report, he’s clear, will showcase his artistry’s additional development once more. Given FAULT Journal described KSI as “certainly one of 2019’s largest success tales – “an emergent hip-hop star” stated The i – all eyes will likely be on his observe up. KSI’s process – writes The Observer – is “not simply to make “YouTube rap” however the true factor”. Their verdict? “Mission completed.”
KSI is at present engaged on his observe up studio album, set for launch later this yr.
About Digital Farm Animals
Digital Farm Animals is the multi-platinum producer, songwriter and DJ liable for a number of the largest hits of the previous couple of years. Starting his profession as an artist signed to Sony Information, he collaborated on songs with Nelly, Louis Tomlinson, Alan Walker and Bebe Rexha. He has performed a number of the largest festivals on the planet, together with Tomorrowland and V Pageant, and has carried out on TV reveals like The Tonight Present with Jimmy Fallon, the Teen Selection Awards and X Issue.
Nevertheless it’s his work as a songwriter and producer that has skyrocketed him to the higher echelons of the music scene. He has labored and collaborated with a number of the largest artists on the planet, together with Marshmello, Jennifer Lopez, will.i.am, Amy Winehouse and extra. He was behind Dua Lipa’s breakout hit, ‘Be The One’, and has gone on to jot down and produce worldwide hits together with Galantis’ ‘No Cash’, Louis Tomlinson and Bebe Rexha’s ‘Again to You’, Rita Ora’s ‘Anyplace’, Little Combine’s ‘Solely You’ and Aitch’s ‘Buss Down’.
With over a billion streams on his artist venture and billions extra on his productions, Digital Farm Animals is undoubtedly one of the sought-after pop producer/songwriters on the planet at present.